Stop the Feast-or-Famine Cycle
I help SMP, PMU, and aesthetics clinic owners escape the exhausting cycle of being fully booked one month, then scrambling for clients the next. Through Facebook ads that bring clients ready to book (not price-shoppers) and websites that convert visitors into consultations – you’ll finally have predictable income instead of constantly wondering if you’ll make rent.
I Know Exactly How This Feels
You wake up, check your phone – nothing. Check again an hour later – still nothing.
Last month you were turning clients away. This month you’d take anyone who enquired.
You tried running Facebook ads yourself. Burned through £400 in a week. Got a handful of leads – all price-shoppers who ghosted after you told them your rates.
So you hired an agency. £1,200/month for six months. They used the same generic strategy they use for plumbers and restaurants, threw around buzzwords like “brand awareness,” and brought you almost nothing.
Meanwhile rent’s due, you’re dipping into savings again, and you’re starting to wonder if you made a mistake going into business for yourself.
Here’s what nobody tells you: Beauty businesses have completely different challenges than other industries. Facebook flags before/after photos. “Beauty & Spa” targeting is useless. Your ideal clients aren’t searching for “SMP” or “PMU” – they’re searching for solutions to specific problems.
And most agencies have no idea how to handle any of that.
I do. Because I’ve spent 3+ years figuring it out. First for my brother’s business, then for other beauty clinic owners just like you. That’s why I created Fully Booked Formula – to help clinics like yours break free from the feast or famine cycle for good
There Are Only Two Ways to Break the Cycle
You can keep relying on referrals and Instagram (which works until it doesn’t), or you can build a system that brings consistent bookings month after month.
Most successful clinics use both: Facebook ads for immediate leads and professional websites for long-term credibility and organic growth.
Facebook Ads That Actually Work
Get clients ready to book, not window shoppers asking “how much?”
What makes these different:
They target people searching for SOLUTIONS (hair loss solutions, sparse eyebrows, non-surgical face lifts) not generic “Beauty & Spa” audiences that waste your budget.
They speak to specific pain points your clients actually have – not generic “transform your appearance” fluff that attracts browsers.
They’re optimized weekly based on data not set and forget campaigns that drain your account.
What you get:
Campaigns built specifically for your clinic
Weekly monitoring and optimization (3x per week)
Monday performance reports (you always know what’s happening)
Leads in your WhatsApp within days of launch
Pricing:
£199 setup + £149/month
(+You pay Facebook £300-500/month directly in AD Spend)
Best for: Getting bookings THIS MONTH while you’re still building long-term visibility
Websites That Convert
A professional site that ranks on Google and turns visitors into consultations.
What makes these different:
They’re built for CONVERSION, not just looking pretty. Clear calls to action, strategic placement of before/afters, testimonials that build trust.
They’re SEO optimized from day one, so you start showing up when people search for “[your service] near me” instead of being invisible.
They’re built specifically for beauty businesses, not generic templates that could be for anyone.
What you get:
Custom WordPress website (up to 8 pages)
Mobile-responsive and fast-loading
SEO optimization for local searches
Google Analytics setup
30 days post-launch support
Optional: Monthly SEO + blog posts (£599/month)
Pricing:
£1,299 website only
OR £999 + £599/month (includes ongoing SEO)
Best for: Building long-term credibility and reducing ad dependency over time
Most successful clinics use both. Ads give you bookings now. A website builds your reputation and brings organic clients long-term. Together? Consistent bookings month after month.
Real Campaigns. Real Results.
I only work with beauty businesses. Here are campaigns I’m managing right now and websites I’ve built from scratch.
Facebook Ad Results:
SMP Clinic - North West
Before: Spending £500/month, getting 2-3 enquiries, paying £44.22 per lead. Most ghosted after asking price.
What changed: Deleted “Beauty & Spa” targeting. Targeted “hair loss solutions” and “hair restoration” instead. Rewrote ad copy to focus on avoiding social events due to balding.
After 2 months: £12.03 per lead. Same budget. 4x more leads. Consultation booking rate tripled.
Laser Training - UK Wide
Before: Targeting “Beauty Training” and “Aesthetics Courses.” £12.29 per lead. Many browsers, few serious buyers.
What changed: Narrowed to “Laser Technician Course” targeting. Focused copy on career outcomes and earning potential.
After 1 month: £3.19 per lead. 4x more leads for same budget. Higher enrollment rate.
Website I've Built:
Alex James SMP
Complete training academy and services website. Ranks for multiple SMP keywords. Built to convert visitors into consultation bookings.
Gia Laser Clinic
Multi-service aesthetics clinic. SEO-optimized for Birkenhead/Merseyside. Mobile-responsive, fast, professional.
This Works For Clinic Owners Who:
✅ Are tired of the feast or famine cycle and want predictable income
✅ Have been burned by agencies that don’t understand beauty businesses
✅ Want clients ready to book, not price shoppers asking “how much?” and disappearing
✅ Are too busy when booked to do marketing, then panic when it’s quiet
✅ Need someone to actually DO the work (not teach them how to do it themselves)
This Won't Work If:
❌ You’ve treated fewer than 25 clients total
❌ You’re not currently taking bookings
❌ You want guaranteed results in week 1
❌ You can’t invest £300+/month in marketing
❌ You’re looking for the absolute cheapest option
Why Not Just Hire Another Agency?
Because you’ve already tried that. And it didn’t work.
Generic agencies don’t understand that:
“Beauty & Spa” targeting wastes your entire budget on competitors and students
Your clients aren’t searching for “scalp micropigmentation” – they’re searching for “hair loss solutions”
Fully Booked Formula exists for one reason: to help beauty businesses – specifically SMP, PMU, and aesthetics clinics – get consistent bookings. That’s it. That’s all we do.
I do the work personally. Not a team. Not a VA. Not juniors. Me. When you work with me, you work with me.
I only take 5 projects at a time. 3 ad campaigns + 2 website builds. I’d rather do excellent work for a few people than mediocre work for many, (Like the classic agency model).
I’ve been doing this for 3+ years – managing campaigns, building websites, figuring out what actually works for beauty businesses. The websites you see above? I built them. The campaigns? I manage them daily.
I struggled with this myself first. I watched my brother waste money on marketing that didn’t work. I spent years testing strategies and learning what beauty businesses actually need. Now I help others skip that painful learning curve.
I work personally
Beauty specialists only
Only 5 clients max
3+ years experience
Here's What Happens When You Message Me
Step 1: We have a quick WhatsApp chat (10-15 minutes)
You tell me where you’re stuck. I ask a few questions to understand your situation. I tell you honestly whether Facebook ads, a website, or both would help you most – and whether now is even the right time.
Step 2: I send you a proposal (if it’s a fit)
Exact pricing. What’s included. Timeline. What to expect. No surprises.
Step 3: You decide
Take your time. Talk to your partner. Check your budget. No pressure. If you want to move forward, great. If not, no hard feelings.
Step 4: We get started (if you say yes)
For ads: You send me photos, business info, Facebook access. I build your campaigns. We launch within 7-10 days. You start seeing leads within days of launch.
For website: You send me content, photos, branding. I build your site. You review and approve. We launch within 4-6 weeks.
Step 5: You get consistent bookings
No more feast-or-famine. No more refreshing your phone hoping for enquiries. No more dipping into savings to cover rent.
Just consistent bookings. Predictable income. Relief.
I Have 2 Spots Available Right Now
Fully Booked Formula isn’t a big agency with hundreds of clients. I only take 5 active projects at a time.
Right now I’m managing 2 Facebook ad campaigns and building 1 website.
That means 2 spots left.
Once they’re filled, I won’t take new projects until they’re complete (usually 4-8 weeks).
If you’re tired of the feast-or-famine cycle, if you’re sick of wondering where your next client is coming from, if you’re done wasting money on agencies that don’t understand beauty businesses…
Message me before these spots are gone.
Or email: ethanhutchins.smm@gmail.com
Not ready yet? Bookmark this page. But don’t wait too long – I genuinely only work with 5 people at a time, and spots fill quickly.